Dangerous Waters Ahead Corporate meeting and event planners navigate dangerous waters. Even in a great economy, event planners and producers are right to be cost-conscious. Experienced planners, though, know that there are always significant hidden costs and risks associated with putting low-fee, bargain-basement entertainers or speakers in front of their audience. It destroys the event’s […]
This week we wrap up our exploration of meeting and event planner personality types. Last week we discussed the Expanders. Today: The Exorcists! Exorcists like to ask the question, “How can I just end this and avoid another horrible experience?” An unfortunate third possibility is that a client has worked with another provider in the […]
This week we continue our exploration of meeting and event planner personality types. Last week we discussed the Explorers. Next up: The Expanders! Expanders like to ask the question, “Where else can I use this idea?” Another possibility is that a client has worked with a magician or mentalist on a previous event, but the […]
“Social Media Magic” was the topic of my recent interview on Denver’s MileHiRadio. Host Deb Krier and I spent an hour discussing the effective use of social media to promote small businesses. Her title for the segment – “Social Media Magic” – was based partly on the nature of my entertainment and speaking business, and […]
Event Planner Personality Types: The Explorers When meeting and event planners are considering magical entertainment or magic-enhanced keynote speaking as a possible addition to their event, they are often venturing into unfamiliar territory. Though every situation is different, my experience is that most event or meeting planners who are considering a magical speaker or entertainer […]
What critics may call “gimmicks” are not a substitute for real content; at the same time, they are not to be dismissed out of hand. Having a unique and entertaining presentation is a proven path to increased retention. When wielded by people with legitimate content and relevant experience, tools such as magic, mentalism, and a host of other skills are not wasteful expenditures, but in fact good ways to incent attendance, boost engagement, and increase retention.
View three video recommendations for Joe M. Turner’s “Five Kinds of Amazing” presentation for the Kettering Executive Network Sales & Marketing SIG.
My clients know that I perform a variety of illusions in different genres, depending on the specific needs and character of their event. Many of them have encountered the term “mentalism” in conversations with me, or they’ve heard it from others, or they’ve seen the popular show The Mentalist on CBS. Many people still approach […]
Here’s a nice media hit from a couple of weeks ago; it was promoting my appearance at the Dyersburg/Dyer County Chamber of Commerce that happened last weekend. Somehow I missed it when it came out, but here it is. Thank you, Dyersburg, for a great evening! I am looking forward to visiting again and seeing […]
Turner Magic & Keynotes has been selected for the 2011 Best of Atlanta Award in the Party Planning & Event Consultants category by the U.S. Commerce Association (USCA).