Meeting and Event Planner Personality Types: The Expanders

This week we continue our exploration of meeting and event planner personality types. Last week we discussed the Explorers. Next up: The Expanders!

Expanders like to ask the question, “Where else can I use this idea?”

Expanders like to see where previous ideas can be creatively reapplied and repurposed. Look at this idea, combining a laptop case with a book, even down to the bookmark detail. Is there a message here?

Another possibility is that a client has worked with a magician or mentalist on a previous event, but the client is only familiar with that single aspect of how mystery entertainment can be integrated into multiple parts of an event. The previous entertainer may have delivered a quality show for one venue, but did not indicate a level of versatility or creativity in providing a broader range of experiences. These planners are “Expanders,” ready to expand their understanding of what magic performance can bring to their events.

Expanders are often enthusiastic about magic, and are excited to hear different ways that they can create exciting, high-impact experiences for their audiences. These clients are anxious to hear success stories about how a different approach worked at other events, and if you have a creative twist on that idea for them, so much the better!

The risk, of course, is that given the open mind of an Expander, the over-enthusiastic provider will conclude that he has a hammer and the event is comprised of nothing but nails. Sometimes the Expander gets in on this game and also wants to add magic to every single element of the event.

Experienced planners and providers will resist this temptation. Less is often more.

Next week: Exorcists!

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