This week we wrap up our exploration of meeting and event planner personality types. Last week we discussed the Expanders. Today: The Exorcists!
Exorcists like to ask the question, “How can I just end this and avoid another horrible experience?”
An unfortunate third possibility is that a client has worked with another provider in the past who delivered a low-quality program that did not inspire confidence in future use of mystery entertainment at all. They are the “Exorcists,” and they are actively excluding magic from consideration in their events. It’s not quite casting out demons, but this client has been burned by a bad experience and understandably wishes to avoid that in the future.
Strangely, after a planner has a bad experience with a caterer or vocalist, he or she will not swear off caterers and singers forever. With magic, though, the fact is that a poor performer creates an obstacle that can be difficult for other providers to overcome, regardless of quality. While it can be a challenge to get in the door, these clients can become some of your most vocal cheerleaders when you deliver a successful new experience to overshadow the old.
In future articles I will discuss a variety of creative ideas for incorporating magic and mentalism entertainment into different corporate environments. Planners who fall into each of the categories above will find ideas and insights that can help them use corporate magic, mentalism, and (sometimes) message-driven entertainment to ensure the success and lasting impact of their events.