Event Planner Personality Types: The Explorers
When meeting and event planners are considering magical entertainment or magic-enhanced keynote speaking as a possible addition to their event, they are often venturing into unfamiliar territory. Though every situation is different, my experience is that most event or meeting planners who are considering a magical speaker or entertainer fall into one of the following three categories: Explorers, Expanders, and Exorcists. Each group is asking a different kind of question.
Explorers like to ask the question, “What new thing can I find?”
The first group of clients are those who have never have worked with a professional magical entertainer in any venue. Many times, these people have either devised a magic theme themselves, or they have been presented with an event theme (“The Magic of…” or “Vegas Night,” etc.) decided upon by their team or another event planner. In the case of un-themed events or events without a specific magic theme, the use of a magician, mentalist, or magical keynote speaker has usually been recommended by another planner. (And if you ever wanted a short summary of my business model, that’s it.)
I find that these Explorers – companies, groups, and planners – are usually wide open on the creative side of applying magic to multiple events during a conference, though almost always with a careful eye to budget constraints. These clients value experience, creativity, and cost-consciousness. It’s a new world for them, and as a performer I appreciate the trust that these clients place in me to be their guide and navigator.
Being the initial experience for an “Explorer” is also a big responsibility, because the result of this experience will transform this client into one of the other two types – either an Expander or an Exorcist. It’s important to dream big and deliver for these Explorers, but it’s equally important to be realistic about what you can really do well and where your expertise lies. Stretch your skills, not the truth.
Next week: The Expanders!