Five Kinds of Amazing, Part 4: Contact
Five Kinds of Amazing, Part 4: Contact We all want our audiences to perceive our brands as “amazing,” and the “Five Kinds of Amazing” model provides a way to organize our approaches for making amazing experiences happen. In reviewing the first three elements, the magic metaphors all relate to primarily visual experiences. – Talent/Expertise: relating […]
Meeting and Event Planner Personality Types: The Exorcists
This week we wrap up our exploration of meeting and event planner personality types. Last week we discussed the Expanders. Today: The Exorcists! Exorcists like to ask the question, “How can I just end this and avoid another horrible experience?” An unfortunate third possibility is that a client has worked with another provider in the […]
Meeting and Event Planner Personality Types: The Expanders
This week we continue our exploration of meeting and event planner personality types. Last week we discussed the Explorers. Next up: The Expanders! Expanders like to ask the question, “Where else can I use this idea?” Another possibility is that a client has worked with a magician or mentalist on a previous event, but the […]
Meeting and Event Planner Personality Types: The Explorers
Event Planner Personality Types: The Explorers When meeting and event planners are considering magical entertainment or magic-enhanced keynote speaking as a possible addition to their event, they are often venturing into unfamiliar territory. Though every situation is different, my experience is that most event or meeting planners who are considering a magical speaker or entertainer […]
Three Recommendations from Kettering Sales and Marketing Group
View three video recommendations for Joe M. Turner’s “Five Kinds of Amazing” presentation for the Kettering Executive Network Sales & Marketing SIG.
Media Hit: Top Business Consultant to Speak at Chamber Banquet
Here’s a nice media hit from a couple of weeks ago; it was promoting my appearance at the Dyersburg/Dyer County Chamber of Commerce that happened last weekend. Somehow I missed it when it came out, but here it is. Thank you, Dyersburg, for a great evening! I am looking forward to visiting again and seeing […]
Evaluating the Quality of Unique Services
Most people have never experienced live magic or mentalism, and even fewer have had to book a performer or speaker for an event. Here are 6 tips for evaluating the quality of providers of unique services when you lack a large set of real-life “data points” from which to make your assessments.
Your Hidden Skills
You have amazing skills and capabilities that you don’t even know about! These skills lie hidden in each of us, buried beneath layers of negative self-talk and false preconceptions about the nature of creativity. Why am I so certain? Because nobody else on earth has the specific combination of skills, experiences, and observations that you have, and nobody can replicate the combinations of those skills that only you can provide.
Why Unreal Experiences Can Create Real Results
I hope your new year has started off with as much energy as mine has! January is filled with trips to San Antonio, TX; Natchez, MS; Tampa, FL; and of course many wonderful opportunities right here in Atlanta. Now that we’re well into the new year, we’ve reached the point where most of the resolutions […]