Magic and Government Spending: Waste or Real ROI?
What critics may call “gimmicks” are not a substitute for real content; at the same time, they are not to be dismissed out of hand. Having a unique and entertaining presentation is a proven path to increased retention. When wielded by people with legitimate content and relevant experience, tools such as magic, mentalism, and a host of other skills are not wasteful expenditures, but in fact good ways to incent attendance, boost engagement, and increase retention.
Changing the Model: The Real Experience of Magic and Mentalism, part 2
Magic and mentalism are a form of theatre. The most effective magic and mentalism performances lead audiences to focus on messages and experiences rather than props and methods.
Changing the Model: The Real Experience of Magic and Mentalism, part 1
Before we explore the principles we can learn from seemingly impossible experiences and apply to real-world issues, let’s rethink the fundamental premise of the modern theatrical magical experience by contrasting two interpretation models.
Atlanta Speaker Joe M. Turner featured in NSA SPEAKER Magazine
The National Speakers Association publishes a monthly magazine, SPEAKER, that focuses on the ins and outs of the professional speaking industry. I contributed an article to the current (May 2011) issue describing an episode that took place at a corporate event a few years ago. The article appears in the “Turning Points” section (on page […]