7 Things About Magic That You Should Have Learned In Business School – #6

#6 – Your props should be in great condition, but they shouldn’t be the star of the show, either onstage or in business. Unless you’re performing a theme act set in a junkyard, there’s not really an excuse for performing with props that are in disrepair. The poor impression they make will be a psychological […]

7 Things About Magic That You Should Have Learned In Business School – #5

#5 – When it comes to polishing your secret move, in magic or in business, smoother is usually better than faster. “The hand is quicker than the eye” is a useful misconception. One of the great myths of magic – and business – is that it’s all about speed. The very word “prestidigitation” means “fast […]

7 Things About Magic That You Should Have Learned In Business School – #4

#4 – Just because your process is boring to you doesn’t mean the result will be. The details of the process aren’t important to the audience, who only care about the end result. But the process is critically important to you, the producer of the effect. You have to be judicious about which methods are […]

7 Things About Magic That You Should Have Learned In Business School – #3

#3 – If it doesn’t look like magic, it still needs work. The most important thing to your business audience is not how hard you worked on the technique. The most important thing to your audience is not whether your back-office software is the coolest. The most important thing to your audience is not how […]

7 Things About Magic That You Should Have Learned In Business School – #2

#2 – Mystery is valuable. It’s one of the primary rules of magic: don’t reveal the secret of the illusion. If you tell the audience your secrets, then the wonderful moment you created for them only seconds ago will lose a lot of its impact. Mystery, in the context of magic, is not about lying […]

Five Kinds of Amazing, Part 3: Mystery

Five Kinds of Amazing, Part 3: Mystery In our previous articles we’ve established the “5 Kinds of Amazing” model for delivering brand experiences that create audience amazement. We’ve discussed the first two pieces of the model: – Talent/Expertise: relating to open and frequent knowledge sharing – Science/Process: relating to embedding unexpected positive experiences in standard […]