Atlanta Magic Night Celebrates 4 Years of Wonder
Atlanta Magic Night Celebrates 4 Years of Wonder City’s Longest-Running Magic/Mentalism Show Continues to Amaze ATLANTA – April 17, 2018 — Atlanta’s longest-running magic and mentalism show, Atlanta Magic Night, celebrates its four-year anniversary on May 5, 2018 at 8:00 PM at the Red Light Café in midtown. The show was launched in May 2014 and is produced by comedian Jerry Farber (https://jerryfarberscomedy.com), mentalist Mark Johnson (https://www.markjohnsonspeaks.com), and magician/mentalist Joe M. Turner (https://turnermagic.com). Farber is an Atlanta entertainment legend whose former comedy club, Jerry Farber’s Side Door, was the show’s original venue. “These guys really made it happen,” says Farber. “They’re top shelf performers and there was never a doubt in my mind that they’d connect with audiences.” Johnson, a mentalist, author, and communication consultant, originally approached Farber about putting together a team to produce a show. Said Johnson, “When we started there was no ongoing venue for live magic anywhere in Atlanta. We changed that, and the success of Atlanta Magic Night has been deeply rewarding. Not only do we have terrific shows, we also have a growing community of people who are seeing professional magic. And we couldn’t have done it without the early support of Jerry Farber. He has helped us so much along the way.” Turner, a magician, mentalist, and professional conference keynoter, previously produced a one-man show, Shenanigans, in Atlanta from 2005 to 2008. “Producing a show can become an all-consuming task,” he said. “Working with Jerry and Mark made it not just more efficient, but also just plain fun. I think the vibe of the show, and really the whole brand, reflects that. It’s funny, even a little irreverent, but always coming through with an impossible magical experience. And it’s clear the city wanted that experience, because we are consistently selling out. The Red Light Cafe has been a fantastic venue for us and we are grateful.” The show features a different line-up of magicians and mentalists each month. The anniversary show on May 5 will feature Johnson, Turner, Paul Sponaugle, Howie Marmer, with a planned guest appearance by Farber. Tickets are available via Eventbrite.com, RedLightCafe.com, and AtlantaMagicNight.com. Contact Atlanta Magic Night | Joe M. Turner, Producer
Small Action, Big Impact
Small Action, Big Impact Have you ever considered the impact that a small action or decision can have on your audience? Something you consider minor can have an enormous impact on a customer, client, or anyone else who is paying attention to your brand. Here’s a real-world experience that may give you something to think about. So What Actually Happened? Last year I was invited to perform for a corporate client’s holiday party at a beautiful venue in Nashville, Tennessee. Despite unprecedented amounts of ice, snow, and multiple transportation obstacles between my home in Atlanta and the venue in Nashville, I still made it and let me tell you — I have never been so happy to get to work! (The story of overcoming those obstacles is a story worthy of an entire post of its own. Stay tuned!) For this corporate event I provided background piano music, strolling close-up magic, and an after-dinner cabaret magic and mentalism show. That stand-up magic show included a number of pieces that required help from the audience. Choosing assistants from an audience is part art and part science. As the performer, you are observing and evaluating countless characteristics. Is this person smiling and open? Refusing eye-contact? Have they enjoyed the show so far, or have you sensed some kind of tension? Are they obviously having a bad day? Are they wearing glasses? Do they need a cane? Does their behavior seem predictable or erratic? Will the stress of being onstage with you excite or terrify them? Will their participation give the audience more enjoyment, or will it create tension? You may not always be able to know the precise answer to all of these questions, but over time you develop a gut instinct for what makes a good fit in each “guest star” role of your show. I was looking for an audience assistant for a part of my show near the end, and as I scanned the audience I caught the eye of a young girl. She was anxious to help, and might have been a good fit if I were doing a show that was designed for young assistants… but in this case, she wasn’t quite what I needed. I smiled, said as politely as I could that I was going to need someone else, and moved on in my search. I was packing up after the show when she and her dad came by to speak. They were super polite and he simply said that she wanted to talk with me. It was clear that she was disappointed, but she mainly just wanted to interact with me. I thanked her for her willingness to to help and got an address. Later on, I sent her a pack of my personal playing cards as a souvenir. She sent back the thank-you card pictured in this article. Three Decisions and Their Aftermath Let’s look at some decisions that were made and what impact they had. First, no matter how politely I moved on from that moment, I consciously chose not to use this child in my program. In my work I either choose or don’t choose hundreds of people in every show. To me, the moment I decide to move on is a drop of water in an ever-flowing river, and I have very good reasons for those decisions. But to a person in my audience, they might never have been at a show with a performer who was using audience participants. They might catch my eye only one time during the show, and if I don’t choose them… that feels very different. If they have invested emotionally in the moment, it can be truly disappointing. Even adults know how disappointing it is to feel that we’ve been “passed over” for an award, or a promotion, or even a sale. We may have more maturity and more emotional tools for dealing with that and building on it, but it’s still a downer. My small action, no matter how necessary it was, nor how unintended any offense, had a disproportionately negative impact on that young lady. Fortunately, they told me about it rather than keeping it secret! Next, after finding out that the young lady was disappointed, I took action. I chose to send a gift and a short note of encouragement. This was another minor decision, as I have decks of cards on hand and it cost me next to nothing to put together a little gift. But the act of doing so was about more than my own reputation management – it was also intended to help a real person feel real joy. It is almost trivial to take a moment to attempt to bring genuine joy to someone who you know needs it. (Psssst — everyone needs it!) Finally, the young lady responded to what I thought was a trivial gift with a thank you note that she made herself! Clearly, my small actions had a big impact, but her thank you note also did – it was the impetus for this article, and a great illustration of core customer service and branding principles that everyone can learn from. What Can We Learn About Customer Service and Keeping Our Brand Promises? Here are some questions to consider: – Do your business processes have built-in decision points that can generate genuine disappointment for some people? (Pssst – the answer to this question is always “Yes.”) – Do you have channels open to find out about those situations? – Are you willing to evaluate those concerns, prioritize them, and address them? – Are you celebrating the successes of doing so, so that others in your audience can see your brand honestly trying to live up to its promises? In any business, you will sometimes have to make decisions that mean some people don’t get exactly what they wanted. However, with thought and effort, you can take some disappointing outcomes and still frame them in ways that emphasize your organization’s commitment to
7 Tips for Microphones and Meetings
Planning for and Using Microphones: 7 Tips Here are a few lessons learned about planning and using microphones at meetings and events, gleaned from my own experience and experiences from other meeting planners. I hope you find them useful! If you’re a planner, consider the Rule of 30: If your event: – involves more than about 30 people, – has a layout with more than about 30 feet between the speaker and the most distant audience member, or – will last more than about 30 minutes, then you’ll find some degree of voice amplification will help make your meeting or event more effective. When establishing the agenda, consider whether there will be people in the audience that will need to make statements, ask or answer questions, or be recognized. Does your speaker (or panel) have a question/answer session planned? If so, put at least one microphone on a stand in the audience, or have a runner with a handheld microphone ready to move around the audience. Some people feel resistance to using the microphones, but if the meeting is being recorded most of them will go ahead and use the mics. Encourage people to use the microphones so that their questions or comments will be on the recording. By default, try to get your speaker to wear a lapel mic. Infrequent speakers have a tendency to look away from a fixed lectern microphone to see slides while commenting. As they move their heads away, the sound level drops. Likewise, inexperienced or distracted speakers may unintentionally go off-mike while gesturing with the hand holding a handheld mic. Lapel mics help keep speakers consistent in both volume and distance away from the microphone. Experienced speakers almost always prefer the freedom of movement that comes with a wireless microphone, but note that they may wish to use a handheld wireless microphone if they intend to interact with individuals in the audience. The pros put fresh batteries in their equipment for every show for a reason: it’s worth it. Start with fresh batteries for each microphone or transmitter pack. Have a replacement set on hand for every microphone. It can save your meeting from disaster. If your group is in a room with large bare walls, or if you are only taking up half of a large room, consider adding some noise-dampening materials to the walls. Even pipe-and-drape can be effective. Closing off part of a room not only helps the event to feel better attended, it also helps the acoustics of the room and can require a lower gain on the microphones. This reduces noise and the risk of feedback. You can easily avoid the most common sources of feedback. First, performers should remember not to walk in front of a speaker with a live microphone. As a planner, you can help your platform presenters by getting to the venue early and putting down tape to establish a “no mic” zone. Your AV team may be able to tape off some areas in front of the speakers so that there is a visual reminder. Also – if you can’t get the presenter to wear a lapel mic, remind her to hold the microphone within 6 inches of her mouth and speak in a conversational tone. The audio technician will adjust the gain, but if the mic is too far away then the elevated gain makes unpleasant feedback more likely. (You can find more helpful conference audio tips here.)
Meeting and Event Planner Personality Types: The Exorcists
This week we wrap up our exploration of meeting and event planner personality types. Last week we discussed the Expanders. Today: The Exorcists! Exorcists like to ask the question, “How can I just end this and avoid another horrible experience?” An unfortunate third possibility is that a client has worked with another provider in the past who delivered a low-quality program that did not inspire confidence in future use of mystery entertainment at all. They are the “Exorcists,” and they are actively excluding magic from consideration in their events. It’s not quite casting out demons, but this client has been burned by a bad experience and understandably wishes to avoid that in the future. Strangely, after a planner has a bad experience with a caterer or vocalist, he or she will not swear off caterers and singers forever. With magic, though, the fact is that a poor performer creates an obstacle that can be difficult for other providers to overcome, regardless of quality. While it can be a challenge to get in the door, these clients can become some of your most vocal cheerleaders when you deliver a successful new experience to overshadow the old. In future articles I will discuss a variety of creative ideas for incorporating magic and mentalism entertainment into different corporate environments. Planners who fall into each of the categories above will find ideas and insights that can help them use corporate magic, mentalism, and (sometimes) message-driven entertainment to ensure the success and lasting impact of their events.
Evaluating the Quality of Unique Services
Most people have never experienced live magic or mentalism, and even fewer have had to book a performer or speaker for an event. Here are 6 tips for evaluating the quality of providers of unique services when you lack a large set of real-life “data points” from which to make your assessments.
The Gratis Factor: 5 Tips for Getting Entertainers to Donate Shows
Last week I had the opportunity to be part of a wonderful tradition here in Atlanta. Bert Weiss, host of Q100’s “The Bert Show,” created a foundation (along with his wife Stacey) to help children with chronic or terminal illnesses experience a magical weekend with their families at Walt Disney World. The first trip happened in 2003, and “Bert’s Big Adventure” has been an annual event ever since. One of the most anticipated parts of the Adventure experience is the huge send-off party, staged in a ballroom at a local hotel and featuring a variety of entertainment. “The Bert Show” itself is broadcast live from the event each year. This year, I was asked to be a featured entertainer at the event, performing magic for these families and helping them create magical memories that they’ll have forever. Entertainers of all kinds and at all levels are approached constantly about donating their services for charitable purposes. Even if we could perform at a different charity event every day, we would only scratch the surface. There are literally more good causes and worthy events in the world than there are days in any performer’s entire career. How can you get an entertainer to consider donating a show for your cause? Consider some of these keys to unlock the door to a gratis performance. 1. A little respect goes a long way. No entertainer wants to be thought of as “and we’ll have a magician, too, or a singer, or maybe a clown or something.” Having your professional services requested for free as a disposable afterthought is discouraging. Being treated as a generic commodity who is completely interchangeable with any other performer doesn’t inspire generosity of spirit. When you call a performer, have a reason that you want that particular individual at your event. As Uncle Sam said, “I want YOU!” Demonstrate the same respect that you would show to someone who was considering donating several thousand dollars to your organization, because that is what you are asking some performers to do. 2. Quantify “exposure.” As the old saying goes, you can die from exposure. Most entertainers are promised untold heights of publicity and exposure for doing charitable events. Then the story appears in the paper or organizational newsletter saying, “… and there was also a wading pool, a petting zoo, a banjo player, and a magician.” The positive PR that comes from charitable events is a great tool for attracting a variety of companies and individuals to your cause. Don’t promise some nebulous “exposure” – give the facts on how you can really get that person’s or organization’s name out. Will their logo be included on shirts, posters, and programs? Will they be considered a sponsor at a donation level equivalent to the fee they have foregone? Will the organization include their name and web site in all promotion of the event? Will their appearance be promoted on air or on the microphone at the event? Will there be someone on hand to give a real introduction to start their show? The best way to get a performer to commit to your cause is to specify that they will be included in promotion and publicity of the event, and that you will provide specific introductions and leads to them for future paid engagements. Charitable organizations are always run by people who interact with other donors, both individuals and corporations. Those are potential clients for your entertainer; help them make those connections and you may just wind up with free shows for ALL your events! 3. Be honest about the money that is really being spent. It is, at best, a faux pas to ask one entertainer to donate performances when other providers of goods or services are being paid; at worst, it is demeaning. Is the venue itself being donated, or are they being paid – even by another donor or a sponsor? Is the food being donated, or was it bought – even at a reduced rate? If you are asking an entertainer to donate his or her services, be ready to explain why his or her livelihood is of less importance to your charity than the providers you are willing to pay for, even if the rate is reduced. There may be a real reason your organization has made that decision, but you should be willing to talk about it honestly instead of trying to hide it from the performer. 4. Help the entertainer deliver the value they have pledged to your organization. Let’s say your entertainer agrees to donate a performance for your cause, and has arrived on site. Don’t make the mistake of minimizing or undercutting the value of that donation; instead, find ways to maximize the impact they can have on your event. When it’s time for the performance, don’t just send them into a crowd or onto a stage with no build-up. Give them a strong introduction, preferably by the event’s host or the charity’s top official at the event. Give the attendees a sense that what is being contributed is valuable and worth their attention; it will help your event have a greater impact on everyone present. Don’t interrupt a performance to place attention on another person who has arrived simply because he or she is “a celebrity.” Would you interrupt someone who was in the process of signing a check to your organization? The value of the donation is undermined when the presentation is interrupted. If the show needs to be shortened or rescheduled during the event, work it out with the performer before he or she takes the stage. A working performer almost certainly sacrificed more to be there for you than the celebrity did. Please honor that. 5. Know the tax law regarding donations. Don’t offer to give performers a letter to “write the show off on their taxes.” You cannot legally deduct the value of services you perform for a charitable organization. Instead, work with them before and after the
