#4 – Just because your process is boring to you doesn’t mean the result will be. The details of the process aren’t important to the audience, who only care about the end result. But the process is critically important to you, the producer of the effect. You have to be judicious about which methods are […]
#3 – If it doesn’t look like magic, it still needs work. The most important thing to your business audience is not how hard you worked on the technique. The most important thing to your audience is not whether your back-office software is the coolest. The most important thing to your audience is not how […]
#2 – Mystery is valuable. It’s one of the primary rules of magic: don’t reveal the secret of the illusion. If you tell the audience your secrets, then the wonderful moment you created for them only seconds ago will lose a lot of its impact. Mystery, in the context of magic, is not about lying […]
#1 – Audiences will pay to be amazed. What does magic have to do with business? I mean, David Copperfield is nearly a billionaire, but he’s certainly the exception. Why would anyone think magic has any relationship to business principles? The truth is, the art of magic is loaded with important concepts for sales, marketing, […]
I recently sat down with Roger & Stacy Vaughn as their guest for their business radio show, “Veterans with a View” on The Better You Network. Enjoy this conversation about entrepreneurship, business, and making a career out of an unusual passion! Click here to visit the show page and listen!
On the BusinessRadioX network, host Jim Beach interviewed me on his “School for Startups” program. The topic, “How to Build a Speaking Career,” was suggested by Jim after we met at a Metro Atlanta Chamber of Commerce event, and that premise formed the backbone of the hour-long talk. In this radio interview, I took a basic […]
Atlanta speaker, mentalist, and magician Joe M. Turner is the South’s most-recommended magical entertainer and speaker based on LinkedIn and Google results. This post contains links to several interviews and media appearances in recent weeks.