The Lasting Power of Your Personal Brand
The Lasting Power of Your Personal Brand I have written and shared many articles about the importance of your personal brand. That brand is made up of not only the work you deliver, but also the way you dress, speak, and interact with others. The power of a strong personal brand is not only that […]
Saturn, a Garage-Sale Telescope, and Your Brand
Saturn, a Garage-Sale Telescope, and Your Brand Earlier this month I was in a discussion about branding and customer experience with a group of my peers. I thought of this story from my 2012 book. I shared it and was told afterward that it made a real impact on several people in the room […]
Dale Jr., Me, and the Power of Flexibility
Dale Jr., Me, and the Power of Flexibility Back in May, I received a Facebook message from an acquaintance I’ve known for a little over ten years. He works in the advertising and marketing industry, and he contacted me to see if I’d be interested in doing some sleight-of-hand on camera for a television commercial. […]
Two Post-Oscar Olympic Observations
Two Post-Oscar Olympic Observations The 2018 Winter Olympics concluded just as my wife and I were leaving for an overseas trip. Thanks to YouTube TV, we have a recording of the closing ceremonies that we can enjoy when we get home. When the Winter Olympics were finished the media buzz immediately went on to the […]
Small Action, Big Impact
Small Action, Big Impact Have you ever considered the impact that a small action or decision can have on your audience? Something you consider minor can have an enormous impact on a customer, client, or anyone else who is paying attention to your brand. Here’s a real-world experience that may give you something to think […]
Magical Brand Experiences: A Tale of Two Twitters, Part 2
Magical Brand Experiences: A Tale of Two Twitters, Part 2 As I stated last time, I recently had the occasion to attend two conventions in two different cities and had a remarkably negative experience with a hotel. However, I had a tremendously positive experience the following week which illustrates how magical it is when a […]
Magical Brand Experiences: A Tale of Two Twitters, Part 1
Magical Brand Experiences: A Tale of Two Twitters, Part 1 I recently had the occasion to attend two conventions in two different cities. One trip brought a memorable but non-magical experience with a brand that I’m sure the company wishes they could erase. The other trip brought a fantastic brand experience that illustrates how magical […]
Sales: The Point Where the Salesman Lost Me
Sales: The Point Where the Salesman Lost Me (or “Stopping When the Sale Is Made”) The Set-Up One of the most important things for a salesperson to learn is how to stop selling when the sale is made. Today I had an experience that reinforced that concept for me. I thought we all might […]
Whether in Magic or Branding, the Tools Are Not the Art
Whether in Magic or Branding, the Tools Are Not the Art What do arcane arguments over magic tricks or other performing arts have to do with your brand and your branding? Read on! In the field of sleight-of-hand magic, seemingly innocuous conversations can sometimes bubble over into a rage over the most unlikely topics. […]
Branding, Engagement, and the Limits of Applause
Branding, Engagement, and the Limits of Applause There is nothing quite like the sound of applause, but strong brands and strong leaders remember that applause is temporary. To build a lasting relationship and have a lasting impact requires more than the fleeting expression of momentary approval. Those more significant outcomes require brand engagement. “What […]
