audience

22 Jan
2018
January 22, 2018

Small Action, Big Impact

Small Action, Big Impact  Have you ever considered the impact that a small action or decision can have on your audience? Something you consider minor can […]
Turner Magic Updates
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11 Feb
2015
You won't make it to the South Stack Lighthouse without serious effort, but the rewards are worth the hike!
February 11, 2015

12 Amazing Audience Engagement Ideas I Learned on a Cruise – Part 3

12 Amazing Audience Engagement Ideas I Learned on a Cruise – Part 3   We’ve reached the conclusion of this short series – better late than […]
Performance, Turner Magic Updates
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4 Feb
2015
February 4, 2015

12 Amazing Audience Engagement Ideas I Learned on a Cruise – Part 2

12 Amazing Audience Engagement Ideas I Learned on a Cruise – Part 2   This follow-up is long overdue, but worth the wait! Here’s part 2. […]
Turner Magic Updates
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9 Sep
2014
September 9, 2014

12 Amazing Audience Engagement Ideas I Learned on a Cruise – Part 1

12 Amazing Audience Engagement Ideas I Learned on a Cruise – Part 1 I recently returned from performing magic on a couple of European cruises which […]
Performance, Turner Magic Updates
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25 Jun
2014
June 25, 2014

4 Must-Have Components of Effective Magic (and Branding!)

4 Must-Have Components of Effective Magic (and Branding!) It pains me to say it, but there’s a lot of ineffective magic out there. Magic that people […]
Turner Magic Updates
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19 May
2014
Your props or tools are a means to an end. They should communicate your professionalism, but they are not supposed to be the main attraction.
May 19, 2014

7 Things About Magic That You Should Have Learned In Business School – #6

#6 – Your props should be in great condition, but they shouldn’t be the star of the show, either onstage or in business. Unless you’re performing […]
Turner Magic Updates
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15 May
2014
Execute the process so that the audience doesn't suspect, let alone detect, the required actions.
May 15, 2014

7 Things About Magic That You Should Have Learned In Business School – #5

#5 – When it comes to polishing your secret move, in magic or in business, smoother is usually better than faster. “The hand is quicker than […]
Turner Magic Updates
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13 May
2014
Besides secrecy, the real truth is that your audience doesn't care what you have to go through as long as they get the experience they want.
May 13, 2014

7 Things About Magic That You Should Have Learned In Business School – #4

#4 – Just because your process is boring to you doesn’t mean the result will be. The details of the process aren’t important to the audience, […]
Turner Magic Updates
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9 May
2014
"Never let them see you sweat." It's not about swagger - it's about delivering value in a way that feels magical.
May 9, 2014

7 Things About Magic That You Should Have Learned In Business School – #3

#3 – If it doesn’t look like magic, it still needs work. The most important thing to your business audience is not how hard you worked […]
Turner Magic Updates
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7 May
2014
Just having the secret doesn't mean you can do the magic, but you can't create the experience of magic without a secret.
May 7, 2014

7 Things About Magic That You Should Have Learned In Business School – #2

#2 – Mystery is valuable. It’s one of the primary rules of magic: don’t reveal the secret of the illusion. If you tell the audience your […]
Publication, Turner Magic Updates
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5 May
2014
If concert and theater ticket prices prove nothing else, they demonstrate that audiences will gladly pay to be amazed!
May 5, 2014

7 Things About Magic That You Should Have Learned In Business School – #1

#1 – Audiences will pay to be amazed. What does magic have to do with business? I mean, David Copperfield is nearly a billionaire, but he’s […]
Turner Magic Updates
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