Branding, Acting, and the Given Circumstances Sometimes we talk about the art of acting as if it were somehow dishonorable, and about nothing but lying and ego. But the reality is that great acting is about the truth, and understanding that can affect the way you make decisions about your brand and your real life […]
What critics may call “gimmicks” are not a substitute for real content; at the same time, they are not to be dismissed out of hand. Having a unique and entertaining presentation is a proven path to increased retention. When wielded by people with legitimate content and relevant experience, tools such as magic, mentalism, and a host of other skills are not wasteful expenditures, but in fact good ways to incent attendance, boost engagement, and increase retention.
View three video recommendations for Joe M. Turner’s “Five Kinds of Amazing” presentation for the Kettering Executive Network Sales & Marketing SIG.