Saturn, a Garage-Sale Telescope, and Your Brand
Saturn, a Garage-Sale Telescope, and Your Brand Earlier this month I was in a discussion about branding and customer experience with a group of my peers. I thought of this story from my 2012 book. I shared it and was told afterward that it made a real impact on several people in the room […]
Magical Brand Experiences: A Tale of Two Twitters, Part 1
Magical Brand Experiences: A Tale of Two Twitters, Part 1 I recently had the occasion to attend two conventions in two different cities. One trip brought a memorable but non-magical experience with a brand that I’m sure the company wishes they could erase. The other trip brought a fantastic brand experience that illustrates how magical […]
Your Brand and the Amazing 1975 Lunchroom Cinnamon Roll
Your Brand and the Amazing 1975 Lunchroom Cinnamon Roll What does your brand have in common with a lunchroom cinnamon roll? I have vivid memories of first grade, some of which center around the bewildering world of the school cafeteria. At Green Elementary School in Jackson, Mississippi, I would stroll into what I recall […]
Three Recommendations from Kettering Sales and Marketing Group
View three video recommendations for Joe M. Turner’s “Five Kinds of Amazing” presentation for the Kettering Executive Network Sales & Marketing SIG.
Why Unreal Experiences Can Create Real Results
I hope your new year has started off with as much energy as mine has! January is filled with trips to San Antonio, TX; Natchez, MS; Tampa, FL; and of course many wonderful opportunities right here in Atlanta. Now that we’re well into the new year, we’ve reached the point where most of the resolutions […]
