4 Must-Have Components of Effective Magic (and Branding!)

4 Must-Have Components of Effective Magic (and Branding!) It pains me to say it, but there’s a lot of ineffective magic out there. Magic that people don’t get, don’t like, don’t remember, and ultimately don’t want. Very often, performers may nip at the edges of amazing experiences. Sometimes, some audiences may be engaged for a […]

Focus: The Key to Effective Action

FOCUS: The Key to Effective Action

The Curse of the Capable You have overcome obstacles. You’ve hired outstanding people, trained them through their skill gaps, and equipped them with amazing tools. You’ve streamlined your organizational structure, your physical environment, and your business processes. You’ve established clear goals, reviewed them regularly, motivated and encouraged and team-built like all the books said. And […]