Small Action, Big Impact
Small Action, Big Impact Have you ever considered the impact that a small action or decision can have on your audience? Something you consider minor can have an enormous impact on a customer, client, or anyone else who is paying attention to your brand. Here’s a real-world experience that may give you something to think […]
Five Kinds of Amazing, Part 5: Hypersight and Vision
Five Kinds of Amazing, Part 5: Hypersight The fifth of the Five Kinds of Amazing relates to another branch of mentalism effects which I’ll group under the umbrella term “hypersight.” This category is distinct from the prior one in that while it includes apparent psychic abilities, this specific type of inexplicable knowledge is not derived […]
Five Kinds of Amazing, Part 4: Contact
Five Kinds of Amazing, Part 4: Contact We all want our audiences to perceive our brands as “amazing,” and the “Five Kinds of Amazing” model provides a way to organize our approaches for making amazing experiences happen. In reviewing the first three elements, the magic metaphors all relate to primarily visual experiences. – Talent/Expertise: relating […]
Captain’s Log: NetFlix Customer Service Boldly Amazes!
4 Great Lessons from NetFlix’s Amazing Customer Service Interaction When I speak to conferences on how to create amazing brand experiences for their audiences, one of the key points is to create amazement within the very processes that your audience would normally consider the most boring or irritating. Tom Cheredar’s post on VentureBeat last week […]
Five Kinds of Amazing, Part 3: Mystery
Five Kinds of Amazing, Part 3: Mystery In our previous articles we’ve established the “5 Kinds of Amazing” model for delivering brand experiences that create audience amazement. We’ve discussed the first two pieces of the model: – Talent/Expertise: relating to open and frequent knowledge sharing – Science/Process: relating to embedding unexpected positive experiences in standard […]
Miley, Justin, and Personal Branding
Miley, Justin, and Personal Branding I didn’t watch the MTV Video Music Awards last night. I spent the evening listening to old ragtime music on YouTube. But like a man sheltered safely underground while the tornado passes over, eventually one has to come out and walk through the wreckage. So this morning, like many Americans, […]
Five Kinds of Amazing, Part 1: Talent
Five Kinds of Amazing, Part 1: Talent Last time, we discussed the “Five Kinds of Amazing” model for increasing brand engagement. This week, we examine the first category in more detail. Further, we will begin to tie those experiences to business competencies. Within the genre of theatrical magic, there exists a branch of performance related […]
An Amazing Event for Yelp.com
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Five Kinds of Amazing – The Framework
Five Kinds of Amazing – The Framework “Five Kinds of Amazing” is a useful model for understanding, evaluating, and increasing audience engagement, typically as it relates to retail or corporate brands and their associated audiences. It has relevance not just for marketing professionals and brand managers, but also for event producers, team or organization leaders, […]
High JOEltage is now available!
The purpose of my new book, High JOEltage!, is to encourage, motivate, and provoke you to think about ways you can have an amazing impact on your audience and improve your personal effectiveness.