Small Action, Big Impact Have you ever considered the impact that a small action or decision can have on your audience? Something you consider minor can […]
Five Kinds of Amazing, Part 5: Hypersight The fifth of the Five Kinds of Amazing relates to another branch of mentalism effects which I’ll group under […]
Five Kinds of Amazing, Part 4: Contact We all want our audiences to perceive our brands as “amazing,” and the “Five Kinds of Amazing” model provides […]
4 Great Lessons from NetFlix’s Amazing Customer Service Interaction When I speak to conferences on how to create amazing brand experiences for their audiences, one of […]
Five Kinds of Amazing, Part 3: Mystery In our previous articles we’ve established the “5 Kinds of Amazing” model for delivering brand experiences that create audience […]
Miley, Justin, and Personal Branding I didn’t watch the MTV Video Music Awards last night. I spent the evening listening to old ragtime music on YouTube. […]
Five Kinds of Amazing, Part 1: Talent Last time, we discussed the “Five Kinds of Amazing” model for increasing brand engagement. This week, we examine the […]
Last month I was honored to perform for staff and users of Yelp.com in their first OTP (“Outside the Perimeter”) community event in metro-Atlanta. While the […]
Five Kinds of Amazing – The Framework “Five Kinds of Amazing” is a useful model for understanding, evaluating, and increasing audience engagement, typically as it relates […]
The purpose of my new book, High JOEltage!, is to encourage, motivate, and provoke you to think about ways you can have an amazing impact on your audience and improve your personal effectiveness.
View three video recommendations for Joe M. Turner’s “Five Kinds of Amazing” presentation for the Kettering Executive Network Sales & Marketing SIG.