Whether in Magic or Branding, the Tools Are Not the Art
Whether in Magic or Branding, the Tools Are Not the Art What do arcane arguments over magic tricks or other performing arts have to do with your brand and your branding? Read on! In the field of sleight-of-hand magic, seemingly innocuous conversations can sometimes bubble over into a rage over the most unlikely topics. […]
Branding, Engagement, and the Limits of Applause
Branding, Engagement, and the Limits of Applause There is nothing quite like the sound of applause, but strong brands and strong leaders remember that applause is temporary. To build a lasting relationship and have a lasting impact requires more than the fleeting expression of momentary approval. Those more significant outcomes require brand engagement. “What […]
Your Brand and the Amazing 1975 Lunchroom Cinnamon Roll
Your Brand and the Amazing 1975 Lunchroom Cinnamon Roll What does your brand have in common with a lunchroom cinnamon roll? I have vivid memories of first grade, some of which center around the bewildering world of the school cafeteria. At Green Elementary School in Jackson, Mississippi, I would stroll into what I recall […]
12 Amazing Audience Engagement Ideas I Learned on a Cruise – Part 3
12 Amazing Audience Engagement Ideas I Learned on a Cruise – Part 3 We’ve reached the conclusion of this short series – better late than never! Though the cruise itself is long past, the memories and lessons learned in each port remain. Out of curiosity – are you paying attention to the experiences you […]
12 Amazing Audience Engagement Ideas I Learned on a Cruise – Part 2
12 Amazing Audience Engagement Ideas I Learned on a Cruise – Part 2 This follow-up is long overdue, but worth the wait! Here’s part 2. Amazing tip #6: Encourage your audience to walk through your experience on occasion, instead of always streamlining everything. Dover, England – With London only a short drive away, people […]
Branding, Integrity, and Handling Mistakes
Branding, Integrity, and Handling Mistakes Integrity is not just a smart and moral way to navigate your personal life. It’s also part of your professional branding, and it will inevitably affect your business success. This past weekend I performed for a new client. They had previously booked another performer, but he phoned them to […]
Atlanta Magician Turner to Perform on 2015 K-LOVE Cruise
Atlanta Magician Turner to Perform on 2015 K-LOVE Cruise Happy New Year, everyone! 2015 is already shaping up to be an amazing adventure – let me give you a quick rundown of a few things coming up soon. It’s cold in Atlanta, but this morning I’m sitting at the airport headed south for a few […]
12 Amazing Audience Engagement Ideas I Learned on a Cruise – Part 1
12 Amazing Audience Engagement Ideas I Learned on a Cruise – Part 1 I recently returned from performing magic on a couple of European cruises which combined to fill nearly the entire month of August. My wife joined me on this adventure as the dates overlapped our 19th wedding anniversary. We started with five days […]
Atlanta Magician Joe M. Turner Named President-Elect of International Brotherhood of Magicians (IBM)
I’m here in St. Louis at the 2014 combined convention of the International Brotherhood of Magicians (IBM) and the Society of American Magicians (SAM). This is only the tenth time in their century-long histories that these two organizations have co-produced a convention. Over 1300 registrants are here celebrating our shared art. Today at the annual […]
4 Must-Have Components of Effective Magic (and Branding!)
4 Must-Have Components of Effective Magic (and Branding!) It pains me to say it, but there’s a lot of ineffective magic out there. Magic that people don’t get, don’t like, don’t remember, and ultimately don’t want. Very often, performers may nip at the edges of amazing experiences. Sometimes, some audiences may be engaged for a […]
