Protecting Your Brand or Industry Image in the Media – Part 2

Protecting Your Brand or Industry Image in the Media, Part 2 More Lessons Learned Last time we discussed some important questions about being ready to join a media conversation when your brand or your industry is under attack or scrutiny. Sometimes that scrutiny is warranted, even if it’s unwelcome. Sometimes it is based on a […]

Protecting Your Brand or Industry Image in the Media – Part 1

Protecting Your Brand or Industry Image in the Media, Part 1 A Brief Case Study, Plus Some Lessons Learned Several weeks ago an online video of a magician doing a levitation stunt in London went viral. After a brief flurry of activity, an opinion piece appeared on a targeted-audience news site in which one of […]