Branding, Engagement, and the Limits of Applause

Branding, Engagement, and the Limits of Applause   There is nothing quite like the sound of applause, but strong brands and strong leaders remember that applause is temporary. To build a lasting relationship and have a lasting impact requires more than the fleeting expression of momentary approval. Those more significant outcomes require brand engagement. “What […]

12 Amazing Audience Engagement Ideas I Learned on a Cruise – Part 3

12 Amazing Audience Engagement Ideas I Learned on a Cruise – Part 3   We’ve reached the conclusion of this short series – better late than never! Though the cruise itself is long past, the memories and lessons learned in each port remain. Out of curiosity – are you paying attention to the experiences you […]

12 Amazing Audience Engagement Ideas I Learned on a Cruise – Part 1

12 Amazing Audience Engagement Ideas I Learned on a Cruise – Part 1 I recently returned from performing magic on a couple of European cruises which combined to fill nearly the entire month of August. My wife joined me on this adventure as the dates overlapped our 19th wedding anniversary. We started with five days […]

Captain’s Log: NetFlix Customer Service Boldly Amazes!

4 Great Lessons from NetFlix’s Amazing Customer Service Interaction When I speak to conferences on how to create amazing brand experiences for their audiences, one of the key points is to create amazement within the very processes that your audience would normally consider the most boring or irritating. Tom Cheredar’s post on VentureBeat last week […]

Five Kinds of Amazing – The Framework

Five Kinds of Amazing – The Framework “Five Kinds of Amazing” is a useful model for understanding, evaluating, and increasing audience engagement, typically as it relates to retail or corporate brands and their associated audiences. It has relevance not just for marketing professionals and brand managers, but also for event producers, team or organization leaders, […]