Magical Brand Experiences: A Tale of Two Twitters, Part 2

Magical Brand Experiences: A Tale of Two Twitters, Part 2 As I stated last time, I recently had the occasion to attend two conventions in two different cities and had a remarkably negative experience with a hotel. However, I had a tremendously positive experience the following week which illustrates how magical it is when a […]

12 Amazing Audience Engagement Ideas I Learned on a Cruise – Part 2

12 Amazing Audience Engagement Ideas I Learned on a Cruise – Part 2   This follow-up is long overdue, but worth the wait! Here’s part 2. Amazing tip #6: Encourage your audience to walk through your experience on occasion, instead of always streamlining everything. Dover, England – With London only a short drive away, people […]

Five Kinds of Amazing, Part 1: Talent

Five Kinds of Amazing, Part 1: Talent Last time, we discussed the “Five Kinds of Amazing” model for increasing brand engagement. This week, we examine the first category in more detail. Further, we will begin to tie those experiences to business competencies. Within the genre of theatrical magic, there exists a branch of performance related […]