What critics may call “gimmicks” are not a substitute for real content; at the same time, they are not to be dismissed out of hand. Having a unique and entertaining presentation is a proven path to increased retention. When wielded by people with legitimate content and relevant experience, tools such as magic, mentalism, and a host of other skills are not wasteful expenditures, but in fact good ways to incent attendance, boost engagement, and increase retention.
Before we explore the principles we can learn from seemingly impossible experiences and apply to real-world issues, let’s rethink the fundamental premise of the modern theatrical magical experience by contrasting two interpretation models.
Most people have never experienced live magic or mentalism, and even fewer have had to book a performer or speaker for an event. Here are 6 tips for evaluating the quality of providers of unique services when you lack a large set of real-life “data points” from which to make your assessments.