Pride Goes Before the Fall – So Stay Proud!
Pride Goes Before the Fall – So Stay Proud! I’m sure you’ve heard the idiom “Pride goes before the fall” sometime in your life. You may recognize it as coming from the Bible – Proverbs 16:18, to be exact. In the original context, it is a traditional two-part warning: “Pride goes before destruction, and a […]
The December “Plus 1” Challenge
The December “Plus 1” Challenge Every day from now until Christmas, post a genuine compliment to one large brand’s and one small brand’s Google+, Twitter, or Facebook page. I’m a small business owner and a lover of small business and entrepreneurship. But I am not a fan of envy-driven activism or divisive campaigning. I’m weary […]
Captain’s Log: NetFlix Customer Service Boldly Amazes!
4 Great Lessons from NetFlix’s Amazing Customer Service Interaction When I speak to conferences on how to create amazing brand experiences for their audiences, one of the key points is to create amazement within the very processes that your audience would normally consider the most boring or irritating. Tom Cheredar’s post on VentureBeat last week […]
Protecting Your Brand or Industry Image in the Media – Part 2
Protecting Your Brand or Industry Image in the Media, Part 2 More Lessons Learned Last time we discussed some important questions about being ready to join a media conversation when your brand or your industry is under attack or scrutiny. Sometimes that scrutiny is warranted, even if it’s unwelcome. Sometimes it is based on a […]
Protecting Your Brand or Industry Image in the Media – Part 1
Protecting Your Brand or Industry Image in the Media, Part 1 A Brief Case Study, Plus Some Lessons Learned Several weeks ago an online video of a magician doing a levitation stunt in London went viral. After a brief flurry of activity, an opinion piece appeared on a targeted-audience news site in which one of […]
Five Kinds of Amazing – The Framework
Five Kinds of Amazing – The Framework “Five Kinds of Amazing” is a useful model for understanding, evaluating, and increasing audience engagement, typically as it relates to retail or corporate brands and their associated audiences. It has relevance not just for marketing professionals and brand managers, but also for event producers, team or organization leaders, […]
3 Key Dynamics of Strolling Magic
Adding Interactive Magic and Mentalism to Group Receptions and Networking Events Event planners and meeting planners face unusual challenges. One of these is the “networking event” or “welcome reception” – traditionally held on the first evening of a conference. Imagine that you’re planning a meeting or conference that is going to draw people from around […]
